Tuesday, 18 December 2018

Media Research TV

Learning Objectives

  • K: The history of TV.
  • U: How a range of events helped shaped the way TV programmes create representations.
  • BAT: Create a timeline showing key events in the history of TV and answer an exam type question.
  • CO: Use media terms throughout the lesson.


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  • When was TV invented? Who invented it?
The invention of TV was a gradual process starting as early as the 1820s, but it was not until 1927 that Philo Farnsworth produced the first television picture
  • What was the first TV station in the UK and what was the first programmes they ever broadcast?
VHF radios were commonly built into TV sets until the UK switched over to the 625 line TV system on UHF
  • When was ITV created and what was the first programme they Broadcasted?
ITV was created in 1954 .  The first programme was an outside broadcast from London’s Guildhall of a dinner to celebrate ITV’s launch
  • When was Channel 4 created? What was the first ever programme Channel 4 ever broadcast?
Channel 4 was created in 1984
  • What was the first advert ever to be broadcast in UK TV networks?
The first TV ad to ever air in the UK was a spot for Unilever's Gibbs S.R. toothpaste, broadcast at 8.12pm on September 22, 1955
  • When and what was the first UK Police drama TV programme ever created and what channel was it broadcasted on?
The Bill is a British police procedural television series, first broadcast on ITV from  16 October 1984 until 31 August 2010. The programme originated from a one-off drama, Woodentop, broadcast in August 1983
  • What are the 5 most popular Police Drama TV programmes in the UK? When were they broadcasted?
  1. love island
  2. west world
  3. the walking dead
  4. Celebrity Juice
  5. the big bang theory
  • What is the digital switchover and when did it happen in the UK

UK digital switchover dates. The digital switchover is the name given to the process by which analogue terrestrial television in the United Kingdom was replaced with digital terrestrial television

Tuesday, 4 December 2018

Media Regulation

Learning Objectives:

K: The concept of regulation.

U: Why media needs to be regulated.
BAT: Apply regulation to a set of media products explaining your decisions.
CO: Use media terminology throughout the lesson.


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Do now:


Copy the following questions below and answer them individually.

  • WHAT DO WE MEAN BY REGULATION? 
Regulations are the control of mass media
  • WHY DO WE NEED TO REGULATE THE MEDIA?
we need to regulate the media because it needs to be safe for young people
  • WHAT TYPES OF MEDIA DO YOU THINK NEEDS REGULATION THE MOST? WHY?
social media because theres some stuff on there that in not aproprate for people on there 

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READ AND WRITE YOUR INTERPRETATION OF THE INFORMATION BELOW:

Media Regulation

Media producers are always looking for ways to grab our attention and even try to influence how we live our lives.
This makes the media a powerful force in the modern world.
Therefore, regulation is essential to ensure that the media operates within clear guidelines and its ability to change the way we perceive the world, is kept in check.
An organisation can regulate itself internally (the magazine and newspaper industries do this), or an external agency can independently regulate it (the British Board of Film Classification regulates the film industry).
media producers want to try and grab peoples attention and to influence our every day life 
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TASK 1 A - MEDIA REGULATORS (a research task).

Research and answer the following questions about media regulation:


Name the institution that regulates (and find their logos) - you can use padlet or quizlet for this.



  • The video gaming industry.
  • TV and Radio.
  • Film and DVDs.
  • Advertisements.
  • Newspapers and magazines.

Tuesday, 13 November 2018

Audiences V Uses and Gratification theory Lesson

The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:

Goals of Media
Audiences listen/watch/read/use media because they want/need...
  • To be informed or educated.
  • To be entertained.
  • To develop social interaction with others (interact with other fans).
  • To feel connected with the situations and characters emotionally.
  • To escape from real life situations.


EXAMPLES OF USES AND GRATIFICATION THEORY

In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.

Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.

Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.

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TASK 1 - WHY DO YOU WATCH/READ/LISTEN/USE MEDIA PRODUCTS?
I watch/read/listen media products because it gives me something to do and also in entertains me 

Which social media apps do you use? Why?
instergram and snapchat because you can see what your youtubers do and see other stuff you wouldn't see also its better to talk to your friends on.
Are you 'the same person' in all of your social media?
yes im the same person because i text the way i would speak in real life
Are you 'the same person' in social media that you are in real life?
yes I'm the same person


Write your own definition of the Uses and Gratification theory in your blog post.  
It is an approch understanding on why people get so hooked to social media.


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TASK 2 - LINK THE USES AND GRATIFICATIONS THEORY TO A RANGE OF MEDIA PRODUCTS.

1)snapchat
2)instagram 
3) YouTube 
4)twitter
5) Facebook



      

   


   

       

     

   

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AT THE END OF THE LESSON:

- Why do you think it's important for media producers to study the Uses and Gratification's Theory?

It is important for media producers to study the uses and g






Tuesday, 6 November 2018

segmentation of audience






Segmentation: Breaking into pieces/categories - Demographics


This 'popplet' about audience shows that audiences need to be segmented (or put into categories) because it helps producer know what people like. The producers use stereotypes such as older men watch war movies and woman would watch romantic movies.This popplet shows that it is important for the media industry to put audiences into categories because it helps them sell the product. This popplet also shows that audiences can be segmented into categories such as gender , age and religion.

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TASK 4 - In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?


In your blog post, can you:
  • Write your own definition of the word stereotype.
  • Give 3 examples of media products you think young people aged between 15 and 18 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
  • Give 3 examples of media products you think people aged between 30 and 40 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
  • Give 3 examples of media products you think people aged between 50 and above stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product
       A stereotype is a fixed idea about a type of person.
   
      1) love island
          horror books
          snapchat

     2) People age 30 - 40 would watch romantic films then would read romantic books and they would be on facebook

3)  world war 1 films
     newspapers
    twitter








ofcom

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