segmentation of audience

Segmentation: Breaking into pieces/categories - Demographics

This 'popplet' about audience shows that audiences need to be segmented (or put into categories) because it helps producer know what people like. The producers use stereotypes such as older men watch war movies and woman would watch romantic movies.This popplet shows that it is important for the media industry to put audiences into categories because it helps them sell the product. This popplet also shows that audiences can be segmented into categories such as gender , age and religion.

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TASK 4 - In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?

In your blog post, can you:

• Write your own definition of the word stereotype.
• Give 3 examples of media products you think young people aged between 15 and 18 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 30 and 40 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 50 and above stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product

       A stereotype is a fixed idea about a type of person.

   

      1) love island
          horror books
          snapchat

     2) People age 30 - 40 would watch romantic films then would read romantic books and they would be on facebook

3)  world war 1 films
     newspapers
    twitter