Media Language V Genre: Audiences V Uses and Gratification theory Lesson

The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:

Goals of Media
Audiences listen/watch/read/use media because they want/need...

To be informed or educated.
To be entertained.
To develop social interaction with others (interact with other fans).
To feel connected with the situations and characters emotionally.
To escape from real life situations.

EXAMPLES OF USES AND GRATIFICATION THEORY

In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.

Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.

Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.

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TASK 1 - WHY DO YOU WATCH/READ/LISTEN/USE MEDIA PRODUCTS?

I watch/read/listen media products because it gives me something to do and also in entertains me

Which social media apps do you use? Why?

instergram and snapchat because you can see what your youtubers do and see other stuff you wouldn't see also its better to talk to your friends on.

Are you 'the same person' in all of your social media?

yes im the same person because i text the way i would speak in real life

Are you 'the same person' in social media that you are in real life?

yes I'm the same person

Write your own definition of the Uses and Gratification theory in your blog post.

It is an approch understanding on why people get so hooked to social media.

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