Audiences V Uses and Gratification theory Lesson

The Uses and Gratification model is a theory that states that audiences consume media products because they have to satisfy needs:

Goals of Media
Audiences listen/watch/read/use media because they want/need...

• To be informed or educated.
• To be entertained.
• To develop social interaction with others (interact with other fans).
• To feel connected with the situations and characters emotionally.
• To escape from real life situations.

EXAMPLES OF USES AND GRATIFICATION THEORY

In situations like watching movies and listening to the music of your own choice, this theory is applicable. People choose from their own choices and moods. The needs of the particular person are met through the media used.

Some people might watch news for information, some for entertainment, and some for self-reassurance. Some watch according to their moods. There are various needs which gets fulfilled by the media.

Similarly, internet and mobile phones have become a source of media that tries to fulfil not only the mass communication needs, but also interpersonal needs like interaction and emotional involvement. People can use internet, text, call, talk with photos or with videos. It is portable and accessible. It has come to be useful for many and serve many purposes.

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TASK 1 - WHY DO YOU WATCH/READ/LISTEN/USE MEDIA PRODUCTS?

I watch/read/listen media products because it gives me something to do and also in entertains me 

Which social media apps do you use? Why?

instergram and snapchat because you can see what your youtubers do and see other stuff you wouldn't see also its better to talk to your friends on.

Are you 'the same person' in all of your social media?

yes im the same person because i text the way i would speak in real life

Are you 'the same person' in social media that you are in real life?

yes I'm the same person

Write your own definition of the Uses and Gratification theory in your blog post.  

It is an approch understanding on why people get so hooked to social media.

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TASK 2 - LINK THE USES AND GRATIFICATIONS THEORY TO A RANGE OF MEDIA PRODUCTS.

1)snapchat

2)instagram 

3) YouTube 

4)twitter

5) Facebook

      

   

   

       

     

   

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AT THE END OF THE LESSON:

- Why do you think it's important for media producers to study the Uses and Gratification's Theory?

It is important for media producers to study the uses and g

segmentation of audience

Segmentation: Breaking into pieces/categories - Demographics

This 'popplet' about audience shows that audiences need to be segmented (or put into categories) because it helps producer know what people like. The producers use stereotypes such as older men watch war movies and woman would watch romantic movies.This popplet shows that it is important for the media industry to put audiences into categories because it helps them sell the product. This popplet also shows that audiences can be segmented into categories such as gender , age and religion.

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TASK 4 - In order to analyse audiences effectively we need to use stereotypes, do you know what stereotype means?

In your blog post, can you:

• Write your own definition of the word stereotype.
• Give 3 examples of media products you think young people aged between 15 and 18 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 30 and 40 stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product.
• Give 3 examples of media products you think people aged between 50 and above stereotypical will consume... make sure to include one example from a print based media (newspaper or magazines), one from a TV programme, and one internet-based product

       A stereotype is a fixed idea about a type of person.

   

      1) love island
          horror books
          snapchat

     2) People age 30 - 40 would watch romantic films then would read romantic books and they would be on facebook

3)  world war 1 films
     newspapers
    twitter